Service 01
Digital strategy
Building a clear, consistent, results-driven strategy.
Before publishing, creating or investing in advertising, you need to know where you're going. We analyze your business, market, competitors and customers to build a clear digital roadmap: goals, targets, messages, channels and KPIs. You finally know what to do, in what order and why.
What we do
Digital audit
A review of your website, social media and online image.
Market and competitor analysis
What your competitors are doing, and the opportunities to seize.
Personas and customer journeys
Who your customers are, what they expect and where to find them.
Positioning and key messages
What makes you unique, expressed clearly and convincingly.
Action plan and timeline
Priority actions, channels and budget, month by month.
Performance indicators
Simple KPIs to measure progress and make decisions.
What you gain
Clear priorities
No more random actions: every franc invested has a purpose.
A consistent brand
The same message, in the right place, across all your channels.
Measurable results
You track what works and adjust quickly.
Our process
- 01
Diagnosis
Interviews, audit and analysis of your data.
- 02
Strategy workshop
Together we define goals, targets and positioning.
- 03
Roadmap
A concrete, prioritized and costed action plan.
- 04
Follow-up
Regular check-ins to measure and adjust.
Who is it for?
- SMEs
- Startups
- Institutions
- Brands
Frequently asked questions
How long does it take to build a digital strategy?
It depends on the size of the business and the depth of analysis required. We agree on a timeline together at our first meeting, and deliver and walk you through a roadmap.
Is a digital strategy suitable for small businesses?
Yes. A small business needs clear priorities to focus a limited budget on the most useful actions.